The Jungle Body is organising an exercise flash mob in London in support of World Cancer Research Fund’s, Cancer Prevention Action Week.
The flash mob will take place on 24 February, 5-7pm at London St Pancras International Station, and consists of over 60 ‘tribe dancers’ who will perform a dance routine. Members of the public are invited to join in.
This year’s Cancer Prevention Action Week campaign, Make Your Move, is focussed on getting people to do short bursts of activity, also known as exercise snacking*, throughout their day during spare moments they might have. These could include doing squats while waiting for the kettle to boil or dancing while commuting. It’s all about supporting people to get more active throughout their day to create long-term habits.
Being physically active** can help reduce the risk of breast, colon and endometrial cancers, and emerging evidence shows that just 3.5 minutes per day of vigorous activity like stair climbing can reduce overall cancer risk by 17–18%, compared to not doing any vigorous activity1. There is also strong evidence that aerobic physical activity, including walking, can help you maintain a healthy weight. We know that living with overweight or obesity is linked to at least 13 different cancers.
Sarah-Jane Hill, Fundraising Partnerships Manager at World Cancer Research Fund, said: “We are looking forward to The Jungle Body’s flash mob and encourage commuters and passers-by to take part. What better way to get active than to have some fun while dancing? Special thanks to The Jungle Body and their dancers who are helping us spread our important cancer prevention messages and getting the public active.”
Tara Simich, Director at The Jungle Body, said: “We are so proud to be part of this dynamic flash mob event in collaboration with World Cancer Research Fund. At the heart of The Jungle Body is the belief in the power of movement, whether it’s for mental health, fitness, physical well-being, or simply fostering a sense of community.
“As we dance and move together in this flash mob, we not only celebrate the joy of physical activity but also contribute to the crucial cause of cancer prevention. Our collective effort in raising awareness during this week amplifies the importance of taking proactive steps to protect our health.”
ENDS
For more information and media enquiries contact: the World Cancer Research Fund press office at pr@wcrf.org
World Cancer Research Fund examines how diet, nutrition, body weight and physical activity affect your risk of developing and surviving cancer. As part of an international network of charities, we have been funding life-saving research, influencing global public health policy, and educating the public since 1982.
While society continues searching for a cure, our prevention and survival work is helping people live longer, happier, healthier lives – free from the devastating effects of cancer. www.wcrf.org and X (formerly Twitter), Facebook, YouTube & LinkedIn.
Preventing Cancer. Saving Lives
We are The Jungle Body® – a global exercise and movement-to-music company offering a range of soul-igniting and beat-driven programming for everyone. We are more than just about your physical health – we are about supporting your mental health. Our programs are about celebrating & empowering all body shapes, ages, sizes & fitness levels. Our classes are inclusive, vibrant, welcoming & 100% stress free. Find a class near you
Exercise snacking is a relatively new approach to physical activity, which focuses on short bursts of activity at least a couple of times a day, rather than say going on a run or heading to the gym for an hour. In our increasingly busy lives, exercise snacking – which can be done at home, at work or in a public space like a park – is a convenient, and time-saving way to be more active. These bursts include power walking, climbing the stairs, carrying heavy shopping, and vigorous housework.
Being physically active can help to improve cardiovascular health by helping to prevent and manage heart disease, stroke and cancer. It can also help manage hypertension (high blood pressure) and lowers the risk of Type 2 diabetes. Additionally, physical activity has mental health benefits as it can help reduce and manage symptoms of anxiety and depression. Physical activity can help people’s brains stay healthy, for example it can improve cognitive functioning such as being able to remember things and can also reduce the risk of dementia. Not only this, but it can also increase our self-esteem and confidence as well as make us feel good.
1. Stamatakis E, Ahmadi MN, Friedenreich CM, et al. Vigorous Intermittent Lifestyle Physical Activity and Cancer Incidence Among Nonexercising Adults: The UK Biobank Accelerometry Study. JAMA Oncol.2023;9(9):1255–1259. doi:10.1001/jamaoncol.2023.1830
