Our values and core beliefs

To continue that work, we’ve developed a set of values and core beliefs that drive everything we do.

On this page:

> Our values
> Our core beliefs

OUR VALUES

Evidence based

We are a global authority on preventing cancer. We’re continuously learning and evaluating, so that we can deliver excellent outcomes.

Inclusive

Everyone counts – we value, respect and trust each other.

Influential

We are collaborative, engaged and focused on maximising impact in all that we do.

Innovative

We are curious and creative; evolving and exploring so we can deliver solutions that make a real difference.

Empowering

We make every day meaningful, building and sharing our knowledge and allowing our passion to shine through.

OUR CORE BELIEFS

• We believe that too many people are dying every year from preventable cancers. And the problem’s only getting worse.
• We believe that everyone can take steps to reduce their risk of developing cancer – or to increase their chances of surviving – by improving their diet and exercising.
• We believe that funding research and influencing international policy are crucial to keeping people healthy and helping them to prevent and survive disease.
• We believe in educating the public about their cancer risk, so they can be empowered to make evidence-informed decisions about their health.
• We believe that cancer prevention is underfunded. To move forward, we must help society to recognise that prevention is better than cure.

> Find out more about World Cancer Research Fund