The drive to tackle child obesity has stalled with a raft of measures stuck in Brexit backlog, it is being claimed.1

A ban on energy drink sales to under-16s, clearer calorie labelling and a crackdown on junk food advertising were all promised by ministers when they launched the revamped obesity strategy. But a year on none of the key measures has been introduced in England.

Both Labour and campaigners said it showed progress had stopped – but the government said it was still on track.

Missing a step

Among the steps being highlighted by Labour and the Obesity Health Alliance are:

  • banning the sale of energy drinks to children
  • clearer calorie labelling in cafes, restaurants and takeaways
  • a ban on junk food advertising before 21:00
  • restrictions on price promotions of unhealthy foods, such as "buy one, get one free"
  • tougher standards on catering contracts for schools
  • a voucher scheme for low income families to help them buy healthy food

Ministers promised each would be consulted on by the end of 2018. But the government has yet to commit to any of them – with the voucher scheme still to be discussed.

Caroline Cerny, of the Obesity Health Alliance (of which World Cancer Research Fund is a member), acknowledged work had been done despite the "complex political environment", but she added more action was needed quickly if the government was to achieve its target of halving childhood obesity by 2030.


1BBC News. Childhood obesity drive ‘stalled by Brexit’. 2019.