Birthday gifts with a difference to mark cancer prevention charity’s 25th anniversary

1 December 2015

This #GivingTuesday, the cancer prevention charity, World Cancer Research Fund has launched a new digital campaign, #GivingMyDay, to mark its 25th anniversary.

The campaign is about getting people to make a difference on their birthday by #GivingMyDay. They will be raising funds for research and awareness of the link between cancer prevention through diet, weight and physical activity. 

Using your birthday to support the charity could not be easier and there are a number of ways people can get involved. For example, by asking friends and family to donate to World Cancer Research Fund instead of buying gifts, using Give as you Live when shopping online for the charity to receive a ‘free’ donation or treating yourself to one of the their limited edition 25th anniversary pin badges.

Cancer currently affects one in two people in the UK. Research from the charity show that about a third of the most common cancers could be prevented through diet, physical activity and maintaining a healthy body weight, that’s around 84,000 cancer-free lives in the UK every year.

Amanda McLean, Director of World Cancer Research Fund, said:

“Cancer is a terrible disease, but, as we mark World Cancer Research Fund’s 25th anniversary, there is still so much more to do to support people to make healthy choices to reduce their risk of developing a preventable cancer. 

“By supporting #GivingMyDay you can help us raise funds and ensure more people make the simple healthy lifestyle changes that could increase their chances of living life cancer-free.

“To everyone taking part, thank you and a very happy birthday to those #GivingMyDay to help prevent cancer.”

Janine Eden-Riley, a World Cancer Research Fund supporter, said:

“I took part in #GivingMyDay by running the 2015 Royal Parks Foundation Half Marathon the day before my 48th birthday, raising £1,500 for World Cancer Research Fund in the process.

“I had found a breast lump earlier in the year, at the same time two of my friends were diagnosed with terminal cancer. The worry I had and sadness I felt for my friends ignited a burning desire in me to make a difference. My friends had everything to live for with families they loved so much and they just didn’t get the chance. I want to say ‘I love you’ to them and supporting #GivingMyDay is my way of doing it.”