We're delighted to be an official charity partner of Dry January 2018, the annual movement that helps people reset their relationship with alcohol. Deborah Hyde, World Cancer Research Fund Press & PR Manager, explains here the benefits of Dry January – for you, and for our cancer prevention work.
Our analysis of worldwide research shows strong evidence that drinking alcohol increases the risk of six cancers.
We are very proud that our ongoing cancer prevention messages around alcohol are having a noticeable effect on people’s awareness levels. For example, YouGov research which we commission annually shows that public awareness of the role alcohol plays in increased cancer risk has been steadily growing, from 53% in 2010 to 57% in 2016.
But we want to reach more people, which is why we’ve joined five other charities working on issues related to alcohol harm as official Dry January partners.
Last year over five million people signed up. Dry January is a behaviour change campaign that works:
- over two-thirds of people who attempt a dry January go the whole month without drinking
- six months after doing Dry January, 70% are still drinking less than they were beforehand
- 79% of participants saved money
- 62% had better sleep and energy
- 49% lost weight
So why not give yourself a great start to the New Year, and raise money to support our work. You can sign up here.
You’ll get access to the free Dry January app, helping you keep track of your progress, including calories and money saved, plus regular support emails to make your month easier and more fun.
If you find yourself struggling, there will be plenty of help on hand from the Dry January team, and from us. Like our:
- easy-to-understand, practical information and tips on reducing how much alcohol you drink
- factsheet, A Closer Look at Alcohol, which you can download here
- online alcohol calorie counter
And you’ll be in very good company. In the New Year, we’ll be following some of the people who have signed up to do Dry January for us. They include 83-year-old Bill Jeffrey, who’ll be setting out to prove that it’s never too late to ditch the booze. Watch this space!