The Information Standard

We provide up-to-date, accurate, evidence-based information on cancer prevention. We believe that good information can help people understand cancer better and make informed choices about their health.

The information on our website and in our publications is based on the findings of our research and a range of other sources such as government reports. For a list of the references used on specific webpages, please email

It’s written and carefully reviewed by specialists and members of the public to make sure that it’s impartial, up to date and accessible.

The Information Standard

World Cancer Research Fund is also a certified member of the Information Standard.

The Information Standard scheme was developed by NHS England to help people identify trustworthy health and social care information easily.

We aim to fully review our publications and web pages every three years so you can be confident that the information in them is kept up to date.

We are also grateful for any feedback we receive from people who use our materials. We keep any comments on file and take them into account when we update booklets or web pages. If you have any feedback, please email

The Information Standard quality mark

Information Standard logoAny World Cancer Research Fund web pages or information booklets that are marked with the Information Standard logo have been produced in accordance with the scheme.

Any web pages or information booklets that are not marked with the logo are not in the scope of the Standard.

Any user-generated information (eg; weblogs, forums and personal experience pages) is also excluded from the scope of certification.

World Cancer Research Fund holds responsibility for the accuracy of the information it publishes and neither the scheme operator nor the scheme owner shall have any responsibility whatsoever for costs, losses or direct or indirect damages or costs arising from inaccuracy of information or omissions in information published on the website on behalf of World Cancer Research Fund UK.

To find out more, please contact us by emailing or calling 020 7343 4200.