Privacy policy

At World Cancer Research Fund UK we are committed to protecting your privacy

World Cancer Research Fund’s Privacy Policy

World Cancer Research Fund (WCRF) is committed to protecting your privacy. We use the information we collect about you to process orders, information requests, manage donations and to help you enjoy a more personalised web experience.

Developing a better understanding of our supporters through their personal data enables us to make informed decisions, market communications with you and others appropriately, fundraise more efficiently and, ultimately, help us reach our vision of living in a world where no one develops a preventable cancer. 

This Privacy Policy sets out the data processing practices carried out through the use of the Internet and any other electronic communications networks by the World Cancer Research Fund. If you have any requests concerning your personal information or any queries with regard to these practices please contact:

World Cancer Research Fund UK
22 Bedford Square
London, WC1B 3HH
United Kingdom

Telephone: +44-20-73434200
Fax: +44-20-73434220

Please note that all data thus captured will be used and held in accordance with the requirements of the Data Protection Act 1998. 

1. What information WCRF collects about you

WCRF uses several methods to collect information about you:

Information you give us: You provide WCRF with information when you engage with our social media platforms, make a donation to us, register for an event or otherwise provide us with your personal information. For example, when you register with us or place an online order, we create an account for you on our database listing your personal information, such as: your name, email address, postal address, telephone number and, if applicable, credit card number and expiry date.

If you supply us with your email or postal address you will only receive information for which you provided us with your address. Persons who supply us with their telephone numbers may be contacted by WCRF with information regarding orders or donations they placed online.

Information we get from you when you visit our website: For each visitor to our website, our web server automatically recognises the consumer’s domain name, but not the email address. We collect only the domain name of visitors to our website and aggregate information volunteered by the consumer such as: survey information and site regulations. The information we collect is used for internal review and is then discarded. It is used to improve content of our website and not shared with other organisations for commercial purposes. 

Third-party organisations: You may have given permission for a company or other organisation to share your data with third parties, including the WCRF. This could be when you buy a product or service, register for an online competition or sign up with a comparison site. 

2.  Use of personal information

We process personal information collected via this website for the purpose of:

  • Providing and personalising our services
  • Dealing with your enquires and requests
  • Administering orders and accounts relating to our customers and supporters
  • Fundraising
  • Providing you with information about products and services
  • Maintaining information as a reference tool or general resource
  • Providing reservation or booking services
  • Carrying out market research campaigns

3. Where and how WCRF stores your personal data

Where we share your personal data, we will take all steps reasonably necessary to ensure that your data is treated securely and in accordance with this privacy policy. All information you provide to us is stored on our secure servers in and outside the UK. Any payment transactions are encrypted. Unfortunately, the transmission of information via the Internet is not completely secure. Although we do our best to protect your personal data, we cannot guarantee the security of your data transmitted to our site; any transmission is at your own risk. Once we have received your information, we use strict procedures and security features to try to prevent unauthorised access.

4. Cookies

“Cookies” are small pieces of information that are stored by your browser on your computer’s hard drive. Find out more about cookies at:

We use cookies to identify you when you visit this website and to keep track of your browsing patterns and build up a demographic profile. Our cookies do not contain any personally identifying information, but they do enable us to provide additional features on this site. Most web browsers automatically accept cookies, but you can usually change your browser to prevent that, if required. Even without a cookie, you can still use most the features on the WCRF website. To find out about the cookies that are used on this website please see our page on cookies:

Most browsers will allow you to turn off cookies. If you want to know how to do this please look at the menu on your browser, or look at the instruction on

Please note, however, that turning off cookies will restrict your experience of our website.

5.  Marketing

Please note that your information may be used to send you details of those products or services that we offer that we have identified as likely to be of interest to you. This will be in accordance with the preferences you indicated when you complete your order form or replier’s slip from our direct mail pack. 

If at any point you would like to opt out of receiving communications from us, or you would like to change the channels (such as email or post) that we use to contact you, please contact our Supporter Services team on 020 7343 4205 or by emailing

6. Will WCRF disclose the information it collects to outside parties?

WCRF does not sell, trade or rent personal information collected via our website. Our promise to you is to take every reasonable effort to keep your personal information secure and will only share it with suppliers working on our behalf. WCRF may provide aggregate statistics about our visitors, orders, traffic patterns and related site information to reputable third-party vendors, but these statistics will not include any personal information. We will only disclose personal information if required to do so by government bodies and law enforcement agents.

7. Your consent

By using our website, you consent to the collection and use of this information by WCRF.

8. Other websites

Our website may contain links to other websites that are outside our control and are not covered by this privacy policy. If you access other sites using the links provided, the operators of these sites may collect information from you that will be used by them in accordance with their privacy policy, which may differ from ours.

9.  Right to access

You have the right to see what personal data we hold about you. To obtain a copy of the personal information we hold about you, please contact us at:

World Cancer Research Fund UK
22 Bedford Square
London, WC1B 3HH
United Kingdom

Telephone: +44-20-7343 4200

10. Internet-based transfers

Given that the Internet is a global environment, using it to collect and process personal data necessarily involves the transmission of data on an international basis. This means for instance that the data you pass to us may be processed outside the European Economic Area, although your data will always be held securely and in line with the requirements of UK data protection legislation. By communicating with us, you acknowledge and agree to our processing of personal data in this way. 

11. Changes to our policy

Any changes we make to our privacy policy in the future will be posted on this page so that you are always aware of what information we collect, how we use it and under what circumstances we disclose it. WCRF welcomes your questions and comments about privacy. Please email

This policy was last updated November 2017.