CPAW 2023: social media toolkit

It explains our campaign in more detail, as well as guiding you on how to talk about the impact of eating processed meat and its link to cancer, and all the tools you need to share your message on social media.

> Download the social media toolkit (PDF 2MB)

How to get involved

1. Follow World Cancer Research Fund on Facebook, Twitter, Instagram, LinkedIn and YouTube
2. Retweet our posts and/or share your own
3. Download one of our images below (or find more in the toolkit)
4. Copy and paste one of the sample messages below into your status update — or create your own message
5. Don’t forget to use the #CPAW23 and #SarnieSwap hashtags

Sample social media posts

I’m taking part in @WCRF_UK #CPAW23 campaign and swapping out processed meat www.wcrf-uk.org/CPAW

I’m joining @WCRF_UK and taking part in #CPAW23 with a #SarnieSwap! www.wcrf-uk.org/CPAW

Did you know that eating processed meat is linked to 13% of bowel cancer cases in the UK? Learn more using the @WCRF_UK fact sheet and quiz at wcrf-uk.org/CPAW #CPAW23

Did you know 40% of cancer cases could be prevented? That’s why I’m taking part in #CPAW23 www.wcrf-uk.org/CPAW

Looking for more inspiration?

> Download the social media toolkit (PDF 2MB)

Commit to cutting down on processed meat

As part of Cancer Prevention Action Week 2023, we want people to pledge to reduce the amount of ham, bacon and sausages they eat.