Our Impact

How will the world change because of our work? We’ve built a new strategy that will drive our impact and is based on the outputs and outcomes of our Theory of Change model.

Based on our continuing research, evidence and awareness-raising, all people in the UK will have equal access to the latest information and can take action to reduce their risk of getting a preventable cancer.

Those living with or beyond cancer are supported to live healthier, longer, happier lives.

What outcomes will deliver the impact?

An Outcome describes the change that will result from delivering a group of Outputs and will directly contribute towards the Impact being achieved. World Cancer Research Fund delivers its impact in the following seven ways:

1. A strong network partner

We are an active and engaged member of the WCRF International Network, ensuring our mutual continued success and growth.

2. A strong identity

We are the UK voice on nutrition and lifestyle research and recommendations for cancer prevention and survival.

3. An informed public

We help people realise that it is never too early or too late to make simple everyday lifestyle changes, so that fewer people get preventable cancers.

4. A developing organisation

We model best practice in governance and leadership, supported by staff empowerment.

5. The latest research

We fund and champion the latest and most authoritative scientific research from around the world on cancer prevention and survival through diet, weight and physical activity, and other emerging areas.

6. Widely-used health information

We provide widely used information, guides, tools and programmes for the general public, health professionals, supporters, cancer survivors, schools and families alike.

7. Engaged supporters and partners

We will direct our energies to ensure our supporters and stakeholders are engaged in a dynamic two-way relationship.

> Download a fuller version of our Theory of Change outcomes (PDF 48KB)

> View our most recent Impact Report