Dole Fresh UK

Fruit supplier Dole Fresh UK has been announced as the first headline sponsor of Fruity Friday, an awareness and fundraising campaign held by World Cancer Research Fund (WCRF).

Their sponsorship begins with this year’s campaign. Dole Fresh UK Limited's involvement will help to drive the event forward and enable the WCRF flagship campaign to expand and grow from its previous success.

Jean-Marie Graux, Managing Director of Dole Fresh UK, said: “Dole Fresh UK in conjunction with our parent company, Compagnie Fruitiere, is delighted to be able to sponsor the forthcoming Fruity Friday Campaign.

“We believe that this is a real opportunity for our business to support such a worthwhile cause and at the same time encourage the further consumption of fruit in the UK.”

Teresa Nightingale, General Manager at WCRF, said: “Fruity Friday is a really fun way to get the healthy message out there that eating a diet high in fruits and vegetables could reduce your risk of cancer.

“And this year’s Fruity Friday looks as though it is going to be bigger than ever with the contribution from Dole Fresh UK and we are delighted they have agreed to get involved. Their involvement means the campaign can expand and grow from its existing success.

“The link between the Fruity Friday campaign and Dole Fresh UK really is a marriage made in heaven for us at WCRF. We are very grateful for their support and look forward to seeing what the partnership will bring.”

To find out more about Dole Fresh UK Limited visit www.dolefreshuk.com